Geoff has held numerous senior executive positions in the aluminium and steel industries. Geoff retired in 2016 as Director Asian Sales and China business development of United Company RUSAL, who is the world’s largest producer of aluminium. He was an executive associate of Seema International in 2010 and CEO of Steelforce Australia in 2009 and held numerous positions at Alcoa Rolled Products from 1976 to 2008 which included Vice President China, General Manager Alcoa Bohai, China, Director of Operations, Alcoa Kaal, Australia and General Manager Asian Business Development. He was appointed to the Hulamin board with effect from 1 August 2011.